That's a Wrap!

Gift wrapping attracts and keep customers coming back. I have been in many situations where I needed a birthday gift for a party and it was starting in 15 minutes and I didn't have the time to wrap a gift. In my neighborhood I have many stores that have complementary gift- wrapping, now I never have to think twice about where I go to get that extra special gift. I always go to the stores that have pre-wrapped or a gift-wrapping service for a purchased gift. I have a store for boy gifts, girl gifts and friends and hostess gifts all wrapped up with a bow! Gift wrapping saves the customers time and gives the retailer a chance to reinforce their brand. It also positions products that are in high demand or expensive. Think of everything you sell as a gift to your customer. How you package a product to send it home is just as important as the product itself. A customer will notice if the sale is just thrown in a bag and they will appreciate when a sale has been wrapped in tissue, placed into a bag and tied with a ribbon. It doesn't seem that difficult so why not give your customer that extra personal touch. With the holiday season quickly approaching, gift-wrapping is a great way to help your customers in deciding on the perfect gift. Why not have pre-wrapped items dispersed around the store for the customer that is in a hurry? I am sure they would appreciate the convenience. Points to consider when thinking about gift-wrapping in your store: Have a few strategically placed signs with the words, "Complimentary Gift Wrapping" displayed in your store or the If you have gift-wrapped boxes , they can be used as an integral part of your store's displays. Include your logo on the packaging. Whether you order custom imprinted labels or making your own, showcasing your logo acts as an extra form of advertising. When deciding on a gift wrap make sure they are not too trendy and styles everyone will like. When picking a style that is too trendy it may not be available for long. Pick a print that will be known only to your store and that people know exactly where it was purchased. Remember to give some thought to whether you are going to include ribbons and bows when choosing your design. Keep a variety of gift bags ready to go with sheets of tissue to keep things simple. So, when a gift is purchased it's ready to go! There's never been a more important time for your store to look for additional ways to promote its brand and stand out from the competition, and this is a great way to do just that. Remember, whether you have one store or twenty stores your brand is vital to everything you do to promote your business.