Portable Store Displays

Depending on the nature of your business, selling items in a brick and mortar store may not be enough. Sometimes you have to take the show on the road! Although you'll be working with a smaller space, effective merchandising is just as important, if not more. Follow these tips to learn how to draw customers into your booth, keep them interested, and ultimately make the sale. Draw In Customers Just like in your store's primary location, a strong visual display is essential towards drawing people in. The difference in this circumstance is that you won't have the luxury of a window space. You can still maximize your space to visually attract customers, though. One way to do this is by displaying your inventory at different levels. Instead of having your entire product simply laid out on a table, try incorporating risers into your display. Purchase risers of assorted sizes, or if the vibe of your store fits, consider using found objects such as antique trunks. See, Touch, and Feel In retail stores, it's tempting to lock up your merchandise, especially valuables. At craft fairs, however, customers love to see and touch, so locking your jewelry behind a glass showcase may be stopping customers from browsing in your booth. Open faced showcases or spinners fare better at shows, because these customers are often detail oriented and want to see and feel the piece for themselves. In addition, because you'll be in a smaller, confined area, it will be easier to watch for theft. Choose your tables wisely. Studies have shown that customers make more purchases when presented with merchandise at eye level. Typical tables are much lower than eye level, so consider elevating your product to be more clearly in the customer's line of vision. The Right Inventory Selecting the right inventory to bring with you to shows can be difficult. Bring too much, and you're stuck hauling around excess product; bring too little, you risk selling out of key styles. Try running a spreadsheet of your top sellers, so you are sure to have plenty of these on hand. Word of mouth spreads fast at fairs, so you may find new customers coming to your booth specifically for your top products. Plan to sell more than you think you will. After all, you're paying for your booth space and time, so make sure to bring a large amount of product. Another strategy to consider is bringing some of the items you've been having trouble moving. Craft shows may bring you to a different region, and that means a different demographic of shoppers. Item that were difficult to move in your suburb location may sell more easily in a trendy city street fair. Just like when using levelers, items of different sizes will add visual appeal. Bringing a variety of item sizes, and at different price levels, will keep your customers interested and attract a larger array of shoppers. With the right merchandising, craft and art fairs can turn out to be one of the most profitable weekends for your business! Strategize with your visual displays and inventory and watch the sales roll in! Shop our Portable Displays . Use coupon code  9em5blg1 and take 10% off!