How to Increase Your Online Reviews
As a small business retailer, for many years you've been attracting customer using traditional, or outbound marketing practices. You did everything right; you created a website for your business. You send out product catalogues and started a facebook page where you post about the products you sell. You heard that you need to keep in touch with your customers so you began collecting their email addresses and routinely send them emails about your sales. Heck, you've even placed ads in those shiny mail circulars. But recently, you've noticed that you're reaching fewer customers; traffic to your website is down, and sales have slowed. So what do you do now? To get back on the right track, you need to turn your thought process and tactics upside down. Why Your Outbound Marketing Is No Longer Working For years, business owners have put a majority of their marketing budgets into outbound marketing efforts (emails, print advertisements, direct mailing, ) Although still highly regarded, it's difficult to track Inbound Marketing inbound marketing (and thus, the designation "outbound marketing"). Inbound marketing is much more web-based, and positions the company to be easily found on the Internet, drawing customers in as they search
inbound marketing is more effective and efficient, the fact is that until people know and trust a company, there's very little inbound marketing occurring.
