April Customer Spotlight
Customer Spotlight

Great Tips from Successful Retailers

The Gaming Goat

The Gaming Goat - Chicago opened in July of 2017 as part of The Gaming Goat nationwide retail board game chain. Our trademark location is one of 32 outlets privately owned and operated by native Chicagoans with a storied history in the industry.

Describe your proudest moment as a business owner?

THE GAMING GOAT - CHICAGO: Every opportunity to serve a community that has yet to be exposed to the power of tabletop gaming is a collective pride point for our business.

What are the new/existing challenges you are facing as a retailer/business owner?

THE GAMING GOAT - CHICAGO: We always strive to diversify our selection to meet the needs of our growing customer and player base, which poses difficulties in skillset and showcasing.


What is the long-term vision for your store?

THE GAMING GOAT - CHICAGO: Our goals continue to be expansion on our existing location as well as other new outlets.

What type of marketing works best for you?

THE GAMING GOAT - CHICAGO: Social Media continues to our best outreach within the existing community and locally.


When it comes to customer service, how do you keep your customers happy?

THE GAMING GOAT - CHICAGO: Having a reputation for best selection at best pricing coupled with attention to detail and customer interest is our strong suit as we do our best to fulfill specialty services.

What is the most valuable lesson you’ve learned since launching your business?

THE GAMING GOAT - CHICAGO: There will always be an opportunity that must be placed just beyond the current planning and it will absorb your enthusiasm and momentum until completed.


What solution/problem are you solving with our products and why? What are the results?

THE GAMING GOAT - CHICAGO: Having access to display fixtures of such variety has provided very interesting solutions to product selection needs as we grow.

What are your favorite things you have ordered from SSS and how has it helped your business?

THE GAMING GOAT - CHICAGO: Our favorite items are laughably slatwall peg hooks, which we refer to as "gold".


The Gaming Goat is located at

7234 N. Harlem Ave.
Chicago, IL 60631