Leveraging employees to increase retail store sales
A retail store is only as effective as the productivity of
its employees. Your employees are critical to the operation of your store and by
providing a work environment that is conducive to success, you will increase the
level of productivity within your retail business. Not only will your employees
be more satisfied while they work, but your customers will also form favorable
impressions of your business from the employees they interact with while
shopping. It is important that your employees create a favorable image that will
encourage your customers to return.
There are three areas where you can
affect your employees' productivity.
1. Employees should be reliable and
practice good time management skills.
Time clocks will aid in tracking the time
that your employees are working and will provide accurate records for your
payroll. A wide selection of time clocks and time recording systems are
available today and most provides accurate and indisputable time records that
are key to preventing time theft. Both manual or electronic models or
multi-function time clock/document stamp will help track and monitor employee
work. In addition to time clocks, time clock accessories including time cards,
time card rack and
ink refill cartridges are crucial to making sure that your
operations are running smoothly and without interuption. By having the right
tools and processes to accurately measure workflow and time management, your
retail business will be better suited to grow and expand with positive word of
mouth advertising.
2. Responsible and trustworthy employees help to
create a friendly environment throughout your store. Drug and alcohol use among
employees leads to an increase in accidents, insurance costs, excessive
tardiness and absenteeism. To assure that your employees are contributing to
your business at their full potential consider the benefits of on-site testing
kits. The use of on-site
drug testing kits will aid you in hiring responsible
employees and help to ensure that your employees will continue to keep your
business environment safe and profitable. A variety of testing kits are
available for any budget and any type of retail operation.
3. Employees
who are comfortable in their working environment are likely to be more
productive. Provide your employees with
anti-fatigue floor mats at their
workstations to relieve tired legs and feet. Anti-fatigue mats are especially
important for employees who are on their feet in a stationary position all day,
such as cashiers and checkout clerks. The matting provides a cushion on hard
floor surfaces that reduces shock and pressure on feet and joints. Less stress
to the feet and legs leaves workers less fatigued and more alert. Studies also
show that changes in worker position will also aid in reducing fatigue among
your employees. A wide variety of mat sizes and styles are available in today's
growing retail supplies market. Also, consider offering your employees the
option to sit behind the counter
swivel counter stools as this type of seating
allows easy access to a variety of tasks within a retail
environment.
Employees are the lifeblood to your retail operation. It is
paramount to your success to supply them with a working environment that
promotes productivity and energy. By monitoring your employees and providing
them the tools to effectively do their jobs, you will reduce turnover and
increase your store profits.